How to rank a website on search engine ?

Ranking is the one where whenever the user searches for something, the search engine retrieves the result from its index and ranks them based on relevancy and its quality .

We use different algorithms for ranking such as :

Panda : It checks whether the quality of the content in the website is good or not so the quality of the content should be good.

Penguin : It checks whether the content consists of poor quality backlinks in the website. Backlinks is the one where our link is being added in some other website.

Hummingbird : it checks for the density of the keyword in the website.

Rank brain : The content should be relevant when it is been shared in the website hence this rank brain checks for relevant content.

Page experience : The page shouldn't take much time to load the content and quality content should me maintained and also it should be mobile friendly so that users can easily access the website

To improve the ranking SEO result page there is 

ON-page SEO: Process of optimizing the visible content in the website.

Technical SEO : It is related to the infrastructure of the website to improve crawling, indexing and performance.

OFF page SEO : Activities performed outside the website to improve the ranking. Which mainly focus on backlinks.

ON-page SEO:

1) Relevant Keywords : Applying the relevant keywords to attract the audience.

2) content optimization : with the helps of keywords creating a content with meta descriptions.

3) Image optimization : optimizing the image with alt to improve the ranking for the website.

4) Inter linking : Linking relevant pages within the website.

Technical SEO

1) SiteMap.XML : it is the collection of URL's that are provided to google for indexing(storing).

2)Robots.txt : File that tells google not to crawl certain pages.

3) Canonical Tag : It is a tag HTML snippet which helps google to understand which is the original page out of the duplicate URL's.

OFF page SEO

Backlinks : Getting links from high authority platforms.

we have Two types of backlinks :

1) DO follow back link :  It signals the crawler to count the backlinks as a trustworthy website .

2) No follow backlink : It tells the search engine not to SEO value to  the linked site. It is primarily used to reduce the Spam and manipulations of search ranking.